projects
Property Finder
Laying the foundation of a unified, scalable design system
Two clashing design systems were slowing every release. I brought them together into one, so teams now build faster and reuse more.
Taste Labs
A production-ready design system in one week
Taste Labs needed a foundation fast. I delivered 50+ accessible components, light and dark themes and documentation their engineers could build from.
Sky
Subscriptions customers can manage from the sofa
Changing a Sky package used to mean calling support. I designed a TV-native experience that puts customers in control with just a remote.
GPSSA, UAE government
A pension app that works for everyone who relies on it
I audited the app against WCAG 2.1 AA while it was still in design, so the team could fix issues before build with a clear roadmap to follow.
Property Finder
Keeping property owners coming back after the sale
Designed a post-transaction "ownership journey" hub to re-engage property owners after a listing closed, lifting engagement 21% within 30 days.
HungerStation
A design system teams actually use
Rebuilt Hungerstation's fragmented design system into a documented, cross-platform source of truth, growing adoption from under 12% to 52%.
HungerStation
A wallet customers trust, in English and Arabic
I redesigned HungerStation's e-wallet so balances, refunds and top-ups are easy to find, then tested it with 100 English and Arabic speakers.
ILOE
Making a stressful government claim feel simple
After going through the UAE's ILOE claims process myself, I redesigned it with clearer steps, honest error messages and fewer surprises.
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House of Ohemaa
A beauty brand rooted in Ghanaian heritage
I created the logo, brand identity and pitch deck for a sustainable beauty and lifestyle brand, so it looks the part and tells its story with confidence.
Wedding stationery
A wedding day with every detail in place
I designed the full stationery suite, from menus, table names and place cards to signs and the seating plan, so every piece on the day felt part of one story.
The Padel Club
A social presence for a Dubai padel community
I designed the club's social media assets and brand guidelines, so anyone posting for The Padel Club can keep it looking consistent.
Saxnpark
One brand across business and customer apps
I shaped Saxnpark's branding and visual direction, then designed its B2B and B2C apps and website so the whole product feels like one brand.
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