Strategic by design, creative by calling. I explore bold ideas, move fast through ambiguity and bring solutions to life.
Today, I work independently as a freelance/contract designer, partnering with brands and agencies across the UAE, UK and US who need senior-level design thinking at startup speed.
I've worked with brands like Sky, NOW TV, Boux Avenue, Attraction Tickets Direct, Property Finder and Delivery Hero, delivering design systems, end-to-end UX and UI, branding, digital and printed assets.
With a degree in graphic design: visual communications, my 12+ year career has moved naturally through digital design, UI, product design and into design systems, each step sharpening my craft and bringing me closer to the kind of work where my skills create real impact.
I've built a practice that pairs deep design fundamentals with the newest ways of working. I use AI across the full process, from research synthesis and strategic framing, through rapid ideation and prototyping, to production-ready UI and design systems allowing clients to get sharper thinking and faster turnaround without sacrificing the craft a great brand or product deserves.
Outside of work, I'm building communities, reading, watching movies, exploring cultures and languages and trying new things; from fitness classes to sky diving.
Mentoring
Mentoring since 2020, I aim to use every experience to educate, motivate and inspire other designers and creatives. I love to share what my journey has taught me and give back by offering support to those navigating design careers.
Features
Speaking & hosting