London raised, Dubai based Senior Product Designer, Mentor, Speaker, aspiring Digital Nomad

Aug 2023 - present

Working with a Product Manager and Developers to deliver and optimise a number of projects including: Loyalty, Subscriptions and FinTech jorurneys.

As part of the Design Ops team, I am working collaboratively to deliver a fully funationing Design System as well as working to optimise workflows, foster collaboration, maintain design quality and uphold design governance.

Dec 2021 - present

In a small Product Team (~20), I work closely with Product Managers, Developers and a UX Designer. I advocate for UI design principles using best practice and data, improve processes and define the look and feel of our digital platforms.

My time is split between building an accessible cross-platform Design System for our team and customers, implementing new features and optimising existing features based on insights using the Continuous Discovery Habits methodology.

Apr 2020 - Dec 2021

Creating and improving the task-based journeys across set-up & onboarding, account & profiles, support and purchasing & store across Sky TV products.

Involved in diversifying the design team and working with senior leadership to create an environment where people from diverse backgrounds could feel comfortable and valued as a member of the team.

Aug 2018 - Apr 2020

Creating experiences grounded in customer insights, championing the needs of our customers and aligning those with our business strategy and objectives. Collaborating with and guide stakeholders at all levels and coaching others to bring CX design principles and process to life.

Oct 2017 - Aug 2018

Leading a summer campaign, I was required to present ideas to stakeholders, organise photoshoots and retouch photos to create a campaign to be used across the website, email and social media.

Day-to-day, as part of a Digital and Print Design team working across eCommerce and marketing campaigns, I designed and built HTML emails - carrying this across to social media, landing pages, affiliate banners, packaging and event flyers and posters.

Feb 2017 - Oct 2017

At this fast paced agency, I worked simultaneously on a number of digital, print and branding projects for various brands and industries such as Arena Group, Clearway, Davlav, Crown Partnership and more.

Jul 2015 - Dec 2016

Day-to-day, designing for the company’s websites, monthly campaigns, brochures, magazine ads, flyers and leaflets. Working alongside developers to implement A/B testing to optimise the eCommerce websites.