21% increase in engagement within 30 days of launch
21% increase in engagement within 30 days of launch
TL;DR
TL;DR
I designed a hub to keep our consumers engaged after they buy or rent a property on our platform. Research showed engagement dropped sharply once a listing closed, so I focused the MVP on what owners value most: real-time property valuations and simple portfolio tracking.
Across shifting PMs, a new CPO and a fragmented design system, I delivered a clear, reusable product foundation in 4 months.
The result: a new “ownership journey” that drives retention, gives owners actionable insights and positions Property Finder as a long-term partner, not just a listing platform.
I designed a hub to keep our consumers engaged after they buy or rent a property on our platform. Research showed engagement dropped sharply once a listing closed, so I focused the MVP on what owners value most: real-time property valuations and simple portfolio tracking.
Across shifting PMs, a new CPO and a fragmented design system, I delivered a clear, reusable product foundation in 4 months.
The result: a new “ownership journey” that drives retention, gives owners actionable insights and positions Property Finder as a long-term partner, not just a listing platform.
About PROPERTY FINDER
About PROPERTY FINDER
Property Finder is one of the leading PropTech platforms in the MENA region, helping 5.5 million monthly active users search, compare and connect with property listings across the UAE, KSA, Qatar, Bahrain, Egypt and Turkey.
Property Finder is one of the leading PropTech platforms in the MENA region, helping 5.5 million monthly active users search, compare and connect with property listings across the UAE, KSA, Qatar, Bahrain, Egypt and Turkey.
Property Finder is one of the leading PropTech platforms in the MENA region, helping 5.5 million monthly active users search, compare and connect with property listings across the UAE, KSA, Qatar, Bahrain, Egypt and Turkey.
Role
Role
A few weeks into joining Property Finder as a Senior Product Designer, I was entrusted with leading design on a new, high-priority feature with a 3-month delivery timeline.
I partnered closely with product, engineering, UX research and illustration to deliver the experience end to end, from early concept through to launch.
A few weeks into joining Property Finder as a Senior Product Designer, I was entrusted with leading design on a new, high-priority feature with a 3-month delivery timeline.
I partnered closely with product, engineering, UX research and illustration to deliver the experience end to end, from early concept through to launch.
A few weeks into joining Property Finder as a Senior Product Designer, I was entrusted with leading design on a new, high-priority feature with a 3-month delivery timeline.
I partnered closely with product, engineering, UX research and illustration to deliver the experience end to end, from early concept through to launch.
Challenge
Challenge
At Property Finder, the owner journey effectively ended once a property was rented or sold. Owners had no centralised, data-driven way to track performance, price assets or manage properties, creating a clear gap in post-transaction engagement.
This led to a sharp drop in owner activity, with many users leaving the platform to manage properties elsewhere, reducing lifetime value and limiting Property Finder’s role as a long-term partner.
Delivery took place in a fast-moving environment with shifting product ownership and an evolving design system. I helped shape delivery strategy by aligning stakeholders around an MVP-first approach, enforcing a clear design process and reusing existing components to control scope. This enabled confident trade-offs and the delivery of a focused, high-impact solution within tight timelines.
At Property Finder, the owner journey effectively ended once a property was rented or sold. Owners had no centralised, data-driven way to track performance, price assets or manage properties, creating a clear gap in post-transaction engagement.
This led to a sharp drop in owner activity, with many users leaving the platform to manage properties elsewhere, reducing lifetime value and limiting Property Finder’s role as a long-term partner.
Delivery took place in a fast-moving environment with shifting product ownership and an evolving design system. I helped shape delivery strategy by aligning stakeholders around an MVP-first approach, enforcing a clear design process and reusing existing components to control scope. This enabled confident trade-offs and the delivery of a focused, high-impact solution within tight timelines.
At Property Finder, the owner journey effectively ended once a property was rented or sold. Owners had no centralised, data-driven way to track performance, price assets or manage properties, creating a clear gap in post-transaction engagement.
This led to a sharp drop in owner activity, with many users leaving the platform to manage properties elsewhere, reducing lifetime value and limiting Property Finder’s role as a long-term partner.
Delivery took place in a fast-moving environment with shifting product ownership and an evolving design system. I helped shape delivery strategy by aligning stakeholders around an MVP-first approach, enforcing a clear design process and reusing existing components to control scope. This enabled confident trade-offs and the delivery of a focused, high-impact solution within tight timelines.
PROCESS
PROCESS
Discovery and Research
Platform analysis showed owner activity dropped by over 40% once a property was rented or sold, highlighting a clear gap in post-transaction engagement.
To understand this behaviour, we interviewed landlords, investors and owner-occupiers and benchmarked against global and regional property platforms including REA, Bayut, ImmoScout24 and Zillow.
I then facilitated a cross-functional workshop to align on the problem, define MVP scope and clarify what we were delivering, enabling focused execution within a tight timeline.
Discovery and Research
Platform analysis showed owner activity dropped by over 40% once a property was rented or sold, highlighting a clear gap in post-transaction engagement.
To understand this behaviour, we interviewed landlords, investors and owner-occupiers and benchmarked against global and regional property platforms including REA, Bayut, ImmoScout24 and Zillow.
I then facilitated a cross-functional workshop to align on the problem, define MVP scope and clarify what we were delivering, enabling focused execution within a tight timeline.
Discovery and Research
Platform analysis showed owner activity dropped by over 40% once a property was rented or sold, highlighting a clear gap in post-transaction engagement.
To understand this behaviour, we interviewed landlords, investors and owner-occupiers and benchmarked against global and regional property platforms including REA, Bayut, ImmoScout24 and Zillow.
I then facilitated a cross-functional workshop to align on the problem, define MVP scope and clarify what we were delivering, enabling focused execution within a tight timeline.
Concept Testing
After defining the initial flows, I built an interactive prototype using Lovable.ai and partnered with UX Research to test the concept with 12 property owners across key segments.
The results validated the opportunity:
67% said they would regularly use the tool to track property value
Valuation tracking and supply-and-demand insights ranked highest in perceived value
These insights directly informed MVP decisions, narrowing scope to valuation and portfolio tracking, with rental strategy insights planned for a future iteration.
Concept Testing
After defining the initial flows, I built an interactive prototype using Lovable.ai and partnered with UX Research to test the concept with 12 property owners across key segments.
The results validated the opportunity:
67% said they would regularly use the tool to track property value
Valuation tracking and supply-and-demand insights ranked highest in perceived value
These insights directly informed MVP decisions, narrowing scope to valuation and portfolio tracking, with rental strategy insights planned for a future iteration.
Concept Testing
After defining the initial flows, I built an interactive prototype using Lovable.ai and partnered with UX Research to test the concept with 12 property owners across key segments.
The results validated the opportunity:
67% said they would regularly use the tool to track property value
Valuation tracking and supply-and-demand insights ranked highest in perceived value
These insights directly informed MVP decisions, narrowing scope to valuation and portfolio tracking, with rental strategy insights planned for a future iteration.
Design and Delivery
I led design delivery over a 3-month period, taking the work from early wireframes through prototypes, usability testing and final handoff. The experience was delivered across iOS and Android, supporting both light and dark modes.
Design decisions were grounded in clear user stories and validated through prototypes for testing and stakeholder alignment. I partnered with an illustrator to introduce illustrations and micro-interactions that added personality without compromising usability or performance.
Designing cross-platform introduced key challenges. On Android, we aligned with native Material 3 components and colours and adapted patterns where parity didn’t exist, such as rethinking the “My Properties” structure in the absence of folders. On iOS, the lack of semantic colour naming required careful token mapping to ensure consistent and accessible dark mode behaviour.
Given the fast pace and evolving requirements, I stayed closely involved through handoff, working with engineering to resolve edge cases, manage late changes, and protect design intent.
Design and Delivery
I led design delivery over a 3-month period, taking the work from early wireframes through prototypes, usability testing and final handoff. The experience was delivered across iOS and Android, supporting both light and dark modes.
Design decisions were grounded in clear user stories and validated through prototypes for testing and stakeholder alignment. I partnered with an illustrator to introduce illustrations and micro-interactions that added personality without compromising usability or performance.
Designing cross-platform introduced key challenges. On Android, we aligned with native Material 3 components and colours and adapted patterns where parity didn’t exist, such as rethinking the “My Properties” structure in the absence of folders. On iOS, the lack of semantic colour naming required careful token mapping to ensure consistent and accessible dark mode behaviour.
Given the fast pace and evolving requirements, I stayed closely involved through handoff, working with engineering to resolve edge cases, manage late changes, and protect design intent.
Design and Delivery
I led design delivery over a 3-month period, taking the work from early wireframes through prototypes, usability testing and final handoff. The experience was delivered across iOS and Android, supporting both light and dark modes.
Design decisions were grounded in clear user stories and validated through prototypes for testing and stakeholder alignment. I partnered with an illustrator to introduce illustrations and micro-interactions that added personality without compromising usability or performance.
Designing cross-platform introduced key challenges. On Android, we aligned with native Material 3 components and colours and adapted patterns where parity didn’t exist, such as rethinking the “My Properties” structure in the absence of folders. On iOS, the lack of semantic colour naming required careful token mapping to ensure consistent and accessible dark mode behaviour.
Given the fast pace and evolving requirements, I stayed closely involved through handoff, working with engineering to resolve edge cases, manage late changes, and protect design intent.
SOLUTION
SOLUTION
I designed and launched an MVP that centralises property ownership data, allowing users to:
Track the real-time value of owned properties
Optimise rental pricing, sale timing and investment strategy
Stay engaged with the platform beyond the initial search journey
By reframing ownership as a continuous journey, not a one-time transaction, we gave property owners actionable insights and tools to make smarter property decisions whilst unlocking a new engagement channel for Property Finder, driving retention.
I designed and launched an MVP that centralises property ownership data, allowing users to:
Track the real-time value of owned properties
Optimise rental pricing, sale timing and investment strategy
Stay engaged with the platform beyond the initial search journey
By reframing ownership as a continuous journey, not a one-time transaction, we gave property owners actionable insights and tools to make smarter property decisions whilst unlocking a new engagement channel for Property Finder, driving retention.
I designed and launched an MVP that centralises property ownership data, allowing users to:
Track the real-time value of owned properties
Optimise rental pricing, sale timing and investment strategy
Stay engaged with the platform beyond the initial search journey
By reframing ownership as a continuous journey, not a one-time transaction, we gave property owners actionable insights and tools to make smarter property decisions whilst unlocking a new engagement channel for Property Finder, driving retention.
Let’s Collaborate
Let’s Collaborate
Get in touch if you have a project, questions or just want to chat.
Get in touch if you have a project, questions or just want to chat.
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Designed in Figma, built in Framer.
Designed in Figma, built in Framer.
Copyright 2025 Jayde-Olivia. All rights reserved.
Copyright 2025 Jayde-Olivia. All rights reserved.